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Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of "This Too Shall Pass" off of the album "Of the Blue Colour of the Sky". The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The "machine" was designed and built by the band, along with members of Syyn Labs ( http://syynlabs.com/ ) over the course of several months.

At first I thought this was a youtube short on something morbid..so I didn't click play, but with nearly 3.5 million views in less than 4 days, there were multiple channels for me to view it..on the third time visiting the page, I clicked play. Brilliant!